Palafox Architecture Group, Inc.

The Palafox Architecture Group is the architectural design arm of Palafox Associates

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Palafox opens office in Cebu City

Last 11 October 2017, Palafox Architecture Group celebrated the launch of its new office in Cebu City. The event was held at Circa 1900, following a media forum on the urban future of Cebu.

The Palafox Architecture Group is the architectural design arm of Palafox Associates, established in January 2014 as an offshoot of the latter’s five architectural design studios. They have been involved in innovative and award-winning projects in the Philippines, Africa, Asia, and the Middle East of large to small-scale projects—from office buildings, showrooms, government structures, mixed-use developments, medical centers, and residential communities, airport signages, to high-end luxury resort and hotel interiors since its establishment.

Both Palafox Associates and Palafox Architecture Group have been present in the becoming of Cebu, starting with Principal Architect-Urban Planner Felino “Jun” Palafox, Jr.’s involvement in the planning of the Cebu Business Park under the Ayala Corporation. They remain active in planning and design projects in the region such as the Corabes Tower in Lahug, Atlas Fertilizer Administration Building in Toledo, University of San Carlos Talamban Campus, and several mixed-use developments, resorts, and master planned communities, among others.

Palafox has also been involved in the planning of towns and cities in Cebu. “We do not just plan and design. We also come up with the strategy and branding. For Cebu, maintain the island brand of the region. It is easier to market it as an island than as a province,” says Architect Palafox.

Metropolitan Cebu, the Queen City of the South, is one of the missing gems that will thrust the Philippines in becoming part of the top 20 economies of the world and will bring the nation well into the 21st century. While the metropolis has vastly grew and improved it has not yet reach its full potential. With visionary leadership, strong political will, good architecture, design, planning, and transportation and mobility, Metropolitan Cebu can become one of the top cities in the world.

The land area of the region of Cebu is four times the size of Hong Kong, or six times the size of Singapore. The area for development is vast, and if we plan the city like Hong Kong and Singapore, the province can comfortably accommodate 30 million people, while preserving heritage, ecological sites and the natural environment. Development should not end in Metropolitan Cebu. Urban growth centers should be established in the North (e.g. Bogo City) and South, so that these emerging urban growth centers will act as counter-magnets and balance urban development.

Palafox believes that it has much to contribute to Metropolitan Cebu in terms of providing world class architecture and planning that champion social equity, ecological and environmental sustainability, economic vibrancy, culture and heritage, and sense of spirituality. Palafox believes it can help Metropolitan Cebu become livable, resilient, green, smart and sustainable – bringing it well into the 21st century.

Chairman and CEO of Cebu Landmasters, Joe Soberano, led the toast ceremony during the launch saying, “Jun [Palafox], what an honor it is for Cebuanos to have you here. Long live Palafox Associates and Palafox Architecture Group!”

The Palafox Architecture Group office is located in Unit 7 Mezzanine Corabes Tower Building, 1 Diamond Street, Gemsville Subdivision, Lahug, Cebu City. For inquiries, please call (032) 4060415 or e-mail cebuoffice@palafoxassociates.com.